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Privacy Policy
 

An Invitation to Magic
 

This Privacy Policy explains how An Invitation to Magic collects, uses and protects personal information when you visit our website, make an enquiry or book a performance.
 

An Invitation to Magic is a trading name of Artificially Clear Ltd, a company registered in England and Wales under company number 17119201.
 

Artificially Clear Ltd is the data controller for the personal information described in this policy and is registered with the Information Commissioner’s Office (ICO).
 

1. Contact Details
 

Artificially Clear Ltd
Trading as An Invitation to Magic
16 Overhill Lane
Wilmslow
SK9 2BG

Email: hello@invitationtomagic.com
 

2. Information We Collect
 

We may collect personal information that you provide when you make an enquiry, correspond with us or book a performance.
 

This may include:

  • your name;

  • email address;

  • telephone number, where provided;

  • the date of your event;

  • the address or location of a proposed or confirmed performance;

  • information about your event, including the occasion and number of guests;

  • information about how you heard about us;

  • correspondence between you and An Invitation to Magic; and

  • information necessary to administer your booking and payment.
     

Our website may also collect technical information about visits to the website through cookies and similar technologies. Your choices regarding non-essential cookies are managed through the cookie consent facility provided on our website.
 

3. How We Use Your Information
 

We may use your personal information to:

  • respond to enquiries;

  • provide quotations;

  • arrange and administer bookings;

  • communicate with you about a proposed or confirmed performance;

  • receive and record payments;

  • provide the performance you have booked;

  • maintain appropriate business and financial records;

  • operate, maintain and improve our website; and

  • comply with legal and regulatory obligations.
     

We do not sell your personal information.
 

4. Our Lawful Basis for Using Your Information
 

Under UK data protection law, we must have a lawful basis for processing your personal information.
 

Where you enquire about or book a performance, we generally process your information because it is necessary to take steps at your request before entering into a contract or to perform our contract with you.
 

We may process information where necessary to comply with a legal obligation, including requirements relating to accounting and taxation.
 

In limited circumstances, we may rely on our legitimate interests in operating and administering our business, provided those interests do not override your rights and interests.
 

Where consent is required, including for certain non-essential cookies and tracking technologies, we will ask for your consent.
 

5. Sharing Your Information
 

We only share personal information where this is necessary to operate our business or where we are legally required to do so.
 

This may include organisations providing services to us, such as:

  • website, hosting and cookie-consent service providers;

  • email and IT service providers;

  • banking and payment service providers;

  • accountants and other professional advisers; and

  • government, regulatory or law-enforcement bodies where required by law.
     

Our website is provided using Wix. We also use Usercentrics for Wix to manage cookie consent and visitors’ privacy choices. These services may process certain information in connection with the operation, security and privacy management of the website.

Where organisations process personal information on our behalf, we take appropriate steps to ensure that information is handled in accordance with applicable data protection law.
 

6. International Transfers
 

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by UK data protection law.
 

7. How Long We Keep Your Information
 

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting and regulatory requirements.
 

Information relating to completed bookings and financial transactions may be retained for the period required for accounting, tax and legal purposes.
 

Enquiries that do not result in a booking will not be retained for longer than reasonably necessary.
 

8. Your Data Protection Rights
 

Depending on the circumstances, UK data protection law may give you the right to:

  • ask for a copy of the personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your personal information in certain circumstances;

  • ask us to restrict the way we use your information in certain circumstances;

  • object to certain uses of your personal information; and

  • ask for certain information to be transferred to you or another organisation.
     

Where we rely upon your consent, you may withdraw that consent at any time.
 

To exercise any of these rights, contact hello@invitationtomagic.com.
 

9. Your Right to Object
 

Where we process your personal information on the basis of our legitimate interests, you have the right to object to that processing in certain circumstances.
 

Please contact hello@invitationtomagic.com if you wish to exercise this right.
 

10. Security
 

We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
 

However, no internet-based service can be guaranteed to be completely secure.
 

11. Cookies
 

Our website uses cookies and similar technologies. Some cookies are essential for the website to function and cannot be switched off.
 

Other technologies, including functional and other non-essential cookies or tracking technologies, are controlled through the cookie consent banner provided by Usercentrics for Wix.
 

When you first visit the website, you can accept or deny non-essential technologies. You can also select Read more on the cookie banner to review and manage your individual privacy settings.
 

You can change or withdraw your consent in accordance with the options provided through the website’s cookie consent facility.
 

12. Complaints
 

If you have concerns about how we use your personal information, please contact us first at hello@invitationtomagic.com.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection.
 

13. Changes to This Privacy Policy
 

We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers or legal obligations.
 

The latest version will be published on this website.
 

Artificially Clear Ltd trading as An Invitation to Magic
Company number: 17119201
Registered office: 16 Overhill Lane, Wilmslow, SK9 2BG
 

Last updated: September 2026

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